Hotel L'Orologio Firenze - Wtb Hotels Room photoHotel L'Orologio Firenze - Wtb Hotels Exterior photoHotel L'Orologio Firenze - Wtb Hotels Room photo

HOTEL L'OROLOGIO FIRENZE - WTB HOTELS, Florence – A Smart Stay in the City

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From$149 /night
Check-in
02Sept
Check-out
03Sept
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 24, Florence, 50123
-
Steps from the historic center
Perfect
9.3
9.6
/10
4.7
/5

4-Star Boutique Hotel in Florence with Luxury Watch Collection

Location

Hotel L'Orologio Firenze is located in Piazza Santa Maria Novella, a short walk from the Florence Cathedral and popular attractions. Guests can easily explore landmarks such as Ponte Vecchio and Piazza della Signoria within minutes. The hotel provides a central base for those looking to immerse themselves in the rich history of Florence.

Rooms and Suites

The hotel offers an exclusive collection of rooms and suites with unique views and luxurious decor. Deluxe rooms overlook historic Florentine streets, featuring sights like the Medici Chapels and the Duomo. The Junior Suite is inspired by rare pieces from vintage watch collections, providing comfort alongside stunning vistas.

Wellness Facilities

Hotel L'Orologio includes a wellness center with a sauna and a steam bath available for guests. The gym offers an opportunity to unwind after day trips exploring the city. This facility allows visitors to relax and rejuvenate while enjoying the comforts of the hotel.

Dining Options

An on-site bistro features warm lighting and a central mahogany bar, providing a cozy environment for guests. The bistro serves refreshments throughout the day, catering to various tastes. Guests can enjoy a relaxing meal or drink in comfortable seating areas.

Pet-Friendly Accommodations

The hotel allows pets in both rooms and common areas without charging an additional fee. This policy enhances the experience for guests wishing to travel with their furry companions. It ensures that pets can enjoy the stay just as much as their owners.

Highlights

Location: Piazza Santa Maria Novella, a short walk from landmarks

Rooms: Exclusive collection with unique views and luxurious decor

Wellness: Sauna and steam bath for relaxation

Dining: On-site bistro with a central mahogany bar

Must-do experiences

  • Sip a Negroni at Caffè Gilli, a Firenze tradition since 1733.
  • Stroll through the Mercato di San Lorenzo for fresh local delicacies.
  • Visit the lesser-known Bardini Garden for stunning city views.
  • Taste the famous pappa al pomodoro at Trattoria Mario, a must!
  • Explore the Museo di San Marco for serene art and history.

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
  • Superior Double Room
    2 persons
    16 sq. feet
    1 King-size bed
    Air conditioning
    Bathtub
  • Deluxe Double Room
    2 persons
    17 sq. feet
    1 King-size bed
    Air conditioning
    Bathtub
  • Family Room
    2 persons
    50 sq. feet
    2 Single beds or 1 Queen-size bed
    Air conditioning
    Bathtub
Show all rooms

Check Dates & Room Rates

See what's available for your travel dates
September 2026 - September 2027
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Check-in/ Check-out

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay
Facilities: Perfect
9.3/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Sports & Fitness

  • Fitness centre

Guest Parking

  • Electric kettle

Services

  • Paid shuttle service
  • Valet parking
  • Pet amenities available
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Sauna

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine
  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV

Room decor

  • Parquet floor
Show more

Hotel L'Orologio Firenze - Wtb Hotels Location

Piazza Santa Maria Novella 24, Florence, 50123
Explore Florence
Explore Florence
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Piazza del Duomo
Piazza del Duomo
8-minute walk
Iconic cathedral with stunning architecture and art. Climb to the dome for panoramic views.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
12-minute walk
Renowned art museum housing masterpieces from the Italian Renaissance. Guided tours available.
Ponte Vecchio
Ponte Vecchio
10-minute walk
Historic bridge lined with shops. Offers picturesque views of the Arno River.
Basilica of Santa Maria Novella
Basilica of Santa Maria Novella
2-minute walk
Beautiful church known for its striking façade and rich art collection.
Biking in Parco delle Cascine
7-minute drive
Scenic park ideal for biking and jogging. Bicycle rentals available nearby.
Relaxing at Giardino Bardini
18-minute walk
Charming garden with stunning views of Florence. Perfect spot for relaxation and picnics.
Chianineria Trattoria dall'Oste
6-minute walk
Local steakhouse famed for its Florentine steak and rustic atmosphere. Reservations recommended.
Vincanto Ristorante
1-minute walk
Casual dining with traditional Tuscan dishes and local wines. Family-friendly atmosphere.
Teatro della Pergola
15-minute walk
Historic theater offering a variety of performances. Known for its elegant ambiance.
Jazz Club Firenze
10-minute walk
Vibrant venue with live jazz music. A great spot for couples and music lovers.
Getting around
  • City Centre
    Florence 4 min  ·  1000 ft
  • Airports
    Peretola (FLR) 11 min  ·  4.2 mi
    Galileo Galilei (PSA) 122 min  ·  50.2 mi
  • Train
    Florence Santa Maria Novella Railway Station 5 min  ·  1400 ft
  • Bus
    Bus stop 2 min  ·  400 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
All visitors are offered a buffet breakfast for a fee.
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
40
Former name
hotel l'orologio - wtb hotels

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Review summary
Based on recent reviews
Powered by AI
Hotel L'Orologio Firenze impresses guests with its prime location near Santa Maria Novella and the main train station, offering easy access to major attractions. Many appreciate the spacious rooms, some featuring terraces with views of the Duomo. The breakfast served in an elegant top-floor room overlooking Santa Maria Novella is frequently mentioned, though a few guests found it somewhat limited. Overall, the hotel's combination of location and comfortable accommodations makes it a popular choice.
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Review score
Based on 465 verified reviews
9.4 /10
Perfect
95 %
Recommend
Location
9.7/10
Cleanliness
9.5/10
Free WiFi
7.7/10
Value for money
8.8/10
Pros
Comfortable bed
Helpful staff
Excellent location
Valet parking
Cons
Thin walls
Heating issue
Dog barking
Guest reviews
based on 465 reviews
9.4/10
based on 609 reviews
9.3/10
Jayden from United States
Family with children
Junior Suite
4 nights in November 2025
|
Reviewed: February 02, 2026
7/10

Acceptable Stay near the Train Station

train station great location friendly staff breakfast schedule old hotel warm room outside noise
The location near the train station is great. The staff was helpful when needed, but some were friendlier than others. Breakfast ran from 7 AM to 10 AM. They even kindly served those who arrived a few minutes before closing.
The hotel seemed a bit old, and the rooms felt warm. I asked the front desk to turn up the AC, but it did not get cool. I had to request a fan so I could sleep. Voices and sounds from outside could be heard throughout the night.
0 Helpful
Isabella from Italy
Single
Superior Double Room
3 nights in November 2025
|
Reviewed: January 26, 2026
9/10

excellent hotel with great location

good location great breakfast friendly staff
the location is very good. the breakfast was also very good. the staff was exceedingly helpful and friendly.
0 Helpful
Adam from United States
Single
Superior Double Room
3 nights in August 2025
|
Reviewed: October 14, 2025
6/10

okay stay, some issues noticed

small room unconcerned staff
The room was smaller than expected for the price. i booked what i thought would be a larger room, but it barely fit my luggage. also, the air conditioning didn't work properly. It never really got cool. i had to ask for a fan, which wasn't ideal for a hotel of this supposed caliber. the staff seemed unconcerned, which didn't help Matters.
0 Helpful
Questions of the users
About Hotel L'Orologio Firenze - Wtb Hotels
Which rooms offer a balcony with a view of the Florence Cathedral?
05 November 2024
The Acciaio Suite with Cathedral View and the Honeymoon Suite with Rooftop Terrace feature balconies overlooking the Cathedral.
Is there an elevator available in this hotel and how many floors does it have?
12 November 2024
The hotel has 5 floors and offers 3 elevators for guest convenience.
Are there designated smoking areas or rooms available?
20 November 2024
All rooms are non-smoking, but guests can smoke on balconies or in the cigar room located by the lounge bar.
How can I reserve the honeymoon or premium suite, as I only see options for Junior Suite, Duplex, and Family Suite?
03 December 2024
For inquiries about the honeymoon or premium suite reservations, please reach out directly for assistance.
Are gluten-free breakfast options available?
10 December 2024
Yes, gluten-free options for breakfast are provided. Please indicate this in the note section when booking.
Which rooms at the hotel come with a private balcony?
17 December 2024
The Acciaio Premium Suite and Honeymoon Suite are the only rooms featuring a private balcony.
Is parking available at the hotel?
22 December 2024
The hotel does not have private parking, but a local garage offers valet services at competitive rates between €35 and €48.
Is it possible to check in late at night, like at 11:30 PM?
28 December 2024
Yes, the Front Desk is open 24 hours, allowing for check-ins at any time, including late at night.
Can a family of four stay comfortably in a single room?
14 January 2025
For a family of four, a family connecting room or a suite is recommended for optimal comfort.
Are fitness facilities available within the hotel?
20 January 2025
Guests can enjoy a gym as well as a sauna, providing opportunities for relaxation and fitness during their stay.
Is it feasible to store luggage at the hotel if arriving before check-in time?
25 January 2025
Yes, guests are welcome to store their luggage until check-in time, which is at 2 PM.
Do all rooms come with air conditioning?
02 February 2025
Yes, every room is equipped with air conditioning to ensure a comfortable stay.
Is this hotel pet-friendly?
10 February 2025
Yes, pets are welcomed in both rooms and common areas at no extra charge, ensuring a comfortable stay for both you and your furry companions.

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