HOTEL L'OROLOGIO FIRENZE - WTB HOTELS, Florence – A Smart Stay in the City
About the Hotel
Rooms with Florentine Style
Hotel L'Orologio Firenze offers rooms furnished in Florentine style, featuring dark wood panelling, leather, and brass accents. Rooms include air conditioning, flat-screen TVs with satellite channels, minibars, and private safes. Deluxe rooms overlook historic streets like Croce al Trebbio and Forte Belvedere. The Junior Suite is inspired by vintage Vacheron Constantin and Rolex watches, while the Suite on the top floor has a private terrace with views of the Duomo. Family rooms accommodate groups with interconnected rooms and marble bathrooms.
Dining & Lounge Bar
The hotel's L'O Lounge Bar serves cocktails and light meals in an intimate setting with a mahogany bar and wooden coffee tables. Breakfast is served in the top-floor dining room, offering views of Piazza Santa Maria Novella. Guests receive a daily information sheet with restaurant suggestions, including hidden gems and current exhibitions at Palazzo Strozzi.
Wellness & Relaxation
The wellness center includes a Finnish sauna, steam bath, and chromotherapy. A gym is available for workouts, and a smoking room provides a quiet retreat. The hotel's design, inspired by vintage timepieces, creates a refined atmosphere for relaxation.
Central Florence Location
The hotel stands on Piazza Santa Maria Novella, a 5-minute walk from Santa Maria Novella train station. It is steps from Via Tornabuoni's designer stores and a short stroll to the Duomo, Ponte Vecchio, and San Lorenzo market. Nearby landmarks include the Cathedral of Santa Maria del Fiore (0.5 km), Uffizi Gallery (1 km), and Piazzale Michelangelo (2 km).
Pet-Friendly Services
Pets are welcome in rooms and common areas at no additional fee. The hotel provides tailored amenities for travelers with dogs, including nearby walking routes. Staff offer personalized recommendations for pet-friendly cafes and parks in Florence.
Choose the Room
Check Dates & Room Rates
Getting around
All Transportation Options at a Glance
Amenities
General
- No smoking on site
- Free Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Pets allowed
- Rooms/ Facilities for disabled
- Security
- Luggage storage
- Allergy-free rooms
- Lift
- Currency exchange
- Smoke detectors
- Fire extinguishers
- Key card access
Sports & Fitness
- Fitness centre
Guest Parking
- Electric kettle
Services
- Paid shuttle service
- Valet parking
- Pet amenities available
- Room service
- Housekeeping
- Car hire
- Laundry
- Dry cleaning
- Welcome drink
Dining
- In-room breakfast
- Snack bar
- Bar/ Lounge area
- Special diet menus
Business
- Meeting/ Banquet facilities
- Fax/Photocopying
Children
- Babysitting/Child services
Facilities for people with disabilities
- Toilet for disabled
- Bathroom for disabled
Spa & Leisure
- Leisure/ TV room
- Sauna
Room features
- Free Wi-Fi in rooms
- Air conditioning
- Heating
- Mini-bar
- Soundproofed rooms
- Sitting area
- Tea and coffee facilities
- Ironing facilities
Bathroom
- Washing machine
- Free toiletries
Self-catering
- Electric kettle
Media
- Flat-screen TV
- Direct dial telephone
Room decor
- Parquet floor
Location
Guest Ratings & Reviews
The hotel offers spacious and well-appointed rooms, named after famous Rolex models, with high ceilings and luxurious bathrooms, providing a quiet and comfortable stay. The service was exceptional, with helpful staff dedicated to resolving issues and going above and beyond for guests. The location is fantastic, close to key attractions but away from crowded areas. The dining options are diverse but could use some improvement. Overall, a luxurious stay with top-notch service and great amenities.
The hotel has beautiful rooms with a spacious bathroom but they were a little small and lacked natural light. The service was extremely helpful with great recommendations, but some staff members were not friendly. The location is very nice, close to the main train station, and the dining experience was average with lovely views. Overall, a comfortable stay with some room for improvement.
My stay at the hotel was a mixed experience. The rooms, though a bit small and lacking light, were excellent and offered a great view of the square. However, I felt a bit penalized for booking a single room. The service was top-notch with very helpful and kind staff, particularly in the evenings at the front desk. The location was fantastic, right in the heart of the city center and surprisingly quiet. The dining experience was average, but the stylish top-floor setting made up for it. Facilities were minimal but adequate for a short stay.
I had a mixed experience at this hotel. The rooms, although clean and luxury in style, were very small and not comfortable. The service was excellent in terms of recommendations and local knowledge, but there was a lack of transparency about surcharges. The location was amazing for walking convenience, but some areas were too small for guests. The dining was fantastic, providing a great start and end to the day in a beautiful setting.
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